Our Consumers
Standards
Throughout the process, we make sure that our employees receive the appropriate food safety training and support to enable them to meet our demanding standards. To make our products we work only with assured, reputable suppliers for all of our raw materials and services.
Our approach is to focus on continuous improvement in all areas of our supply chain. Our manufacturing operations and processes are monitored closely against demanding specifications and are also independently assessed for compliance with leading global food safety standards.
Supporting consumer goals
Our business is built on a detailed understanding of what our customers, and consumers, want and need. Poultry meat is naturally high in protein, low fat and a great source of B vitamins and other minerals, but today’s consumer wants more than just a good product. Increasingly, they want what they eat to fit with their wider lifestyle and ethical choices on, for example, the environment and animal welfare. We take the time to properly understand what motivates shoppers, so that our products meet their wider goals. Recently, we’ve revised the packaging to reduce plastic and make it easier to recycle, reduced the stocking density of farms to improve welfare, and consistently reduced the carbon footprint of our products. We are consistently driving sustainable improvements for our customers whilst ensuring our products remain accessible and affordable to a wide market.
safety and quality
As a major food manufacturer, feeding millions every week, producing safe and quality food is a non negotionable. We know how important it is that consumers can trust the food they buy, and eat the products we make, with confidence. It's at the heart of everything we do, and our commitment to high food safety is reflected in our exemplary audit scores.
Consumers also, quite rightly, expect excellent quality; whether that’s appearance, packaging, or taste: our products need to look good, taste great and be packaged correctly.
