Our Planet
Modern poultry production is one of the most sustainable sources of meat , but feeding millions of people every week comes with an inevitable environmental impact. We work hard to understand the detail behind that footprint and take effective action to make sure it consistently reduces, without jeopardising animal welfare or the accessibility of our products.
THE RIVER WYE
Consistent progress
Over a number of years we have established a track record of setting ambitious targets and achieving consistent results, and we’ve done it by focusing on five areas, all underpinned by robust data and rigorous control:
Decarbonisation
Reducing our carbon footprint is our priority. That's why we've committed to ambitious Science-based targets for carbon emission reduction, which we'll achieve through steady reductions in our absolute carbon footprint.
Energy Efficiency
Good energy management is at the heart of our sustainability strategy. As well as being a source of carbon emissions, it’s also a significant cost - so using less is good for the planet and our bottom line. We follow ISO 50001 as a framework for good practice and, through continual improvement across our operations, have consistently improved our energy efficiency since 2019.
PLASTIC AND WASTE
Raw poultry needs to be packaged in a way that promotes food safety, but not at the expense of the environment. We've worked hard to successfully reduce the absolute amount of plastic we need in our packaging, using more recycled content and making sure that more of our product packaging can be recycled at home.
Our own waste and recycling is equally important and, again, we’ve made great progress here too. We aim to find a home for everything and keep waste to an absolute minimum, whether it’s recyclable material, animal droppings or inedible parts of a bird. We take pride in avoiding waste wherever we can and always endeavour to do more.
BIODIVERSITY
Whether it's the purchase of soya that's certified as deforestation and conversion free, or the work we're doing to support a better understanding of the various contributing factors to the health of the River Wye, we're working hard to make sure that our products are sustainable as well as affordable.
Water
Our ISO14001 environmental management system provides a framework for individual sites to track, manage and reduce water consumption. Since 2019, we’ve successfully reduced our water consumption by 16%.
As signatories to the UK Food and Drink Pact, we are committed to the 2025 Water Ambition. We also support the Water Roadmap, taking actions to become good water stewards and following WWF’s water stewardship framework steps.
Approved Science-based targets
We have been at the forefront of sustainability in the poultry sector for a number of years, completing our first full carbon footprint in 2019, before adopting science-based targets in 2021. Since then, we have continued to consistently achieve reductions ahead of schedule.
Under our new tougher science based targets, approved in 2025, we are committing to a 42% reduction in both its Scope 1 and 2, and Scope 3, footprints, both by 2030.
Our Commitments
The UK Soy Manifesto
the plastic pact
Science based targets initiative
The uk food and drink pact
Science based targets initiative - Net zero
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Consistent quality. Great service. Fantastic people.