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Our Planet

Growing a greener future

Modern poultry production is one of the most sustainable sources of meat, and our aim is to keep our environmental footprint to a minimum.

We do this in a number of ways:

Careful control

Whether it’s a permitted farm, our largest processing site or anything in-between, we stay on top of regulations and manage our business efficiently, effectively and with great care. We operate to ISO50001 and ISO14001 standards for energy and environmental management, providing the farmework to say in close control of our wider impact.


When it comes to our environmental impact, reducing our carbon footprint is a priority.  That's why we've committed to ambitious Science-based targets for carbon emission reduction, which we'll achieve through steady reductions in our absolute carbon footprint

Energy efficiency

Energy management is at the heart of our sustainability strategy.  It's a source of carbon emissions and a significant cost - so using less is good for the planet and our bottom line.  We follow ISO 50001 as a framework for good practice and, through continual improvement across our operations, have consistnely improved our energy efficiency since 2019. 

Plastic reduction

Raw poultry needs to be packaged in a way that promotes food safety, but not at the expense of the environment. WE've worked hard to successfully reduce the amount of plastic we need in our packaging, using more recycled content where we can and making sure that we're increasing the amount that consumers can recycle at home.

Waste not

Our aim is to find a home for everything, whether it’s recyclable material, animal droppings or inedible parts of a bird. We take pride in avoiding waste wherever we can and always endeavour to do more.


Whether it's the purchase of soya that's certified as deforestation and conversion free, or the work we're doing to address the impact of our supply chain on the health of the River Wye, we're working hard to make sure that our products are sustainable as well as affordable.

We were the first poultry manufacturer in the UK to have a BSI certified ISO50001 energy management system.
Ahead of target
Since 2019 we've reduced our carbon emissions ahead of our target trajectory for our science-based targets.
Low Carbon
We are supportive of low-carbon technologies and many of our farms are self-sufficient in meeting their own heat demand.
Low Impact
We procure all our electricity from blue energy that has lower GHG impact than coal-based power.
ReductionWe participate in the global movement to minimise plastic usage and have adopted actions in our product design to reduce overall plastic usage and include recyclable plastic.
Low Waste
Our waste management strategy includes ‘zero waste to landfill’.
Our environmental management systems mitigates environmental issues, addresses water usage, waste management and mitigates air pollution.

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