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The River Wye

Playing our part

The River Wye, one of the UK’s most beautiful and popular waterways, has been categorised as “Unfavourable, deteriorating” by Natural England.

While phosphate levels in the river are lower today than they were 40 years ago, total phosphorus and ammonia levels are too high, meaning that they are free to feed the algal blooms the blight the river in the summer. This nutrient pollution, coupled with invasive species, excess run off from land, chemical pollution and the impact of climate change on water flow and temperature, are all preventing natural biodiversity from re-establishing itself and improving the river’s natural resilience.

Because poultry manure is rich in nutrients, especially phosphorus, it’s often cited as the main cause of the river’s decline.  We do not apply any manure to the land, and we have no influence over the other root causes of the river’s decline, but we have committed to do what we can and play our part in the river’s return to health.

Our Roadmap

We've published a roadmap to explain how we plan to mitigate the impact of our supply chain in the Wye by 2025.

See our latest update

Common misconceptions

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